OPTIONS BOTSWANA
We are HIRING: DIGITAL STRATEGIST
Purpose
The Digital Strategist will lead the development, execution, and optimisation of digital marketing strategies that elevate the Options Botswana brand, drive online and in-store traffic, strengthen customer engagement, and grow sales.
Duties & Responsibilities
- Develop and implement an annual digital marketing strategy aligned to the brand’s growth objectives.
- Lead digital campaign planning for product drops, seasonal collections, promotions, and brand storytelling.
- Manage and maintain the Brand’s Facebook, Instagram, and TikTok accounts in a professional and timely manner.
- Drive strategy, content direction, and community management across all social platforms.
- Conduct market research on fashion trends, consumer behaviour, competitor activity, and digital benchmarks.
- Ensure content is on-brand and optimised.
- Monitor performance and adjust strategies.
- Manage and optimise paid digital campaigns.
- Track campaign ROI and customer acquisition metrics.
- Content Direction & Creative Coordination.
- Collaborate with the creative team on digital content.
- Generate concepts for fashion shoots and collaborations.
- Analyse customer journeys.
- Influencer, Ambassador & Community Partnerships.
- Manage influencers and ambassadors.
- Track performance and ensure alignment.
- Analytics & Reporting.
- Prepare regular performance reports.
Minimum Requirements & Experience
- Degree in Marketing, Digital Marketing, Communications, or related field.
- 3–5 years’ relevant experience.
- Proven digital campaign management.
- Fashion retail or FMCG marketing experience.
- E-commerce knowledge.
- Basic design skills.
JOB APPLICATION DETAILS
ONLY Candidates who meet the requirements of the above position may forward their cover letter, CV, certified academic records, references and certified copy of ID (Scanned as 1 PDF File) to: recruitment@options.co.bw
Enquiries call: 3170713
Deadline: 10th December 2025
