REPORTS TO: Head of Brand & Marketing
OBJECTIVES OF THE JOB
• Monitor, analyze, and optimize digital campaign performance across all BTC digital platforms.
• Generate marketing insights through data analytics to improve ROI and user engagement.
• Manage SEO/SEM, paid search, and programmatic advertising efforts.
• Collaborate with content creators, designers, and media agencies to develop impactful campaigns.
• Provide regular reporting and dashboards for digital KPIs and recommend improvements.
• Ensure compliance with data protection and ethical marketing standards in digital initiatives
QUALIFICATION
• Degree in Marketing, Digital Media, Communications, or equivalent.
EXPERIENCE
• Minimum of 3 years in digital marketing, digital analytics, or performance marketing.
• Experience with platforms such as Google Ads, Meta Ads Manager, and analytics tools.
LEGAL CERTIFICATION / PROFESSIONAL MEMBERSHIP
• Certification in Digital Marketing, Google Analytics, or related tools is an advantage.
• Membership of a professional body is an added advantage
Kindly state the position that you are applying for as the subject. If you fit the bill, kindly send your application, latest CV and certified copies of certificates and Identity document (OMANG) to: recruitment@btc.bw
