Brand Marketing Manager – BTC
Location: Gaborone | Closing on: Nov 7, 2025
REPORTS TO: Head of Brand & Marketing
OBJECTIVES OF THE JOB
• Build and manage BTC’s brand identity to ensure consistency and resonance across all touchpoints.
• Lead brand positioning and equity initiatives to drive top-of-mind awareness and long-term customer loyalty.
• Develop and implement brand strategy and communication plans that align with organizational goals.
• Monitor brand performance metrics and lead research initiatives to assess brand health and perception.
• Manage relationships with external agencies, partners, and media to drive brand-building activities.
• Ensure effective brand governance and adherence to visual and messaging standards across departments
QUALIFICATION
• Degree in Marketing, Brand Management, Communications, or related field.
• Master’s degree in a related field will be an added advantage.
EXPERIENCE
• Minimum of 6 years’ experience in brand management or marketing strategy.
• Demonstrated success in leading high-impact brand campaigns and managing cross-functional teams.
LEGAL CERTIFICATION / PROFESSIONAL MEMBERSHIP
• Membership in a recognised professional marketing or branding body is required.
Kindly state the position that you are applying for as the subject. If you fit the bill, kindly send your application, latest CV and certified copies of certificates and Identity document (OMANG) to: recruitment@btc.bw
