Role Responsibilities
Strategy and Policy
- Provide input and contribute to the department’s policies, strategies, plans and budgets.
- Execute assigned branding, communication and marketing plans.
- Promote adherence to PEEPA’s communication, branding policies.
Communication Strategies
- Collaborate with senior management to create comprehensive communication strategies that align with the agency’s goals and ensure key messages reach target audiences.
- Develop communication frameworks to keep various stakeholders informed, including PEEPA officials, employees, the public, and media outlets.
Media Relations
- Write and distribute press releases, public statements, and official responses to ensure that the agency’s perspective is accurately represented in the media.
- Serve as the primary contact for media queries, providing timely and accurate responses to journalists and reporters.
- Organize press conferences, media briefings, and interviews with senior officials or subject-matter experts.
- Track media coverage of the agency, its programs, and related Agency activities to gauge public perception and inform management of emerging issues.
- Analyse the impact of communication efforts, compiling data on media impressions, social media engagement, and public feedback to refine strategies.
Public Information Campaigns & Marketing
- Draft public information campaigns to raise awareness about the Agency programs, policies, and initiatives.
- Coordinate public outreach events such as stakeholder forums to foster engagement and transparency.
- Coordinate the development of advertisements (print, radio, TV, and online) that promote public awareness on PEEPA policies and services.
Content Development
- Write, edit, and oversee the production of content such as newsletters, brochures, blog posts, social media updates, annual reports, and speeches.
- Manage the Agency’s online presence by regularly updating the website and social media platforms, ensuring content is engaging, accurate, and timely.
- Collaborate with design and production teams to create visual and multimedia content (e.g., infographics, videos) that communicate key messages.
Internal Communications
- Ensure internal staff is kept informed about the agency’s objectives, policy changes, and major initiatives through newsletters, intranet updates, and internal memos.
- Work with the Agency’s departments to develop and disseminate key messages, ensuring consistency across internal and external communications.
Stakeholder Engagement
- Identify key stakeholders relevant to the Agency’s objectives, including government officials, employees, media, community groups, NGOs, private sector partners, and the public.
- Assess the interests, concerns, influence, and communication needs of different stakeholder groups to tailor communication strategies effectively.
- Create and implement stakeholder engagement plans to ensure clear, consistent, and targeted communication with different audiences.
- Develop customized messaging and communication materials to address the specific concerns and priorities of each stakeholder group (e.g., policymakers, industry leaders, or the general public).
- Build and maintain relationships with other government agencies, ministries, and public sector organizations to facilitate coordinated communication on shared policies or initiatives.
- Engage with community organizations, civil society groups, and citizen forums to promote agency activities, gather feedback, and address concerns.
- Liaise with private sector partners, NGOs, and international organizations to foster collaboration, share information, and build strategic alliances.
- Organize and facilitate public meetings, town halls, and forums to engage stakeholders, explain Agency policies, and address public concerns.
- Coordinate consultation sessions with industry leaders, experts, and affected communities to gather input on proposed projects, policies, or regulations.
- Plan and execute workshops or seminars to keep stakeholders informed about the agency’s projects, objectives, and progress.
- Establish and maintain communication channels (e.g., newsletters, websites, social media, email lists) for regular updates and information sharing with stakeholders.
- Implement feedback mechanisms such as surveys, suggestion boxes, or online platforms to capture stakeholder input and ensure their voices are heard.
- Act as a point of contact for stakeholders, providing timely responses to questions, concerns, or requests for information.
- Ensure timely dissemination of information about agency decisions, projects, and progress to stakeholders, particularly on matters of public interest.
- Prepare and distribute reports, newsletters, or briefing materials that inform stakeholders about the agency’s activities and outcomes.
Brand and Reputation Management
- Ensure that all communications are aligned with the agency’s brand identity and that the agency is portrayed in a positive, professional manner.
- Continuously assess public sentiment and develop strategies to mitigate potential reputational risks.
Crisis Communication
- Draft and implement crisis communication plans in response to emergencies or public relations issues that could affect the agency’s reputation.
- Prepare public responses for controversial or sensitive issues, managing the agency’s image during times of heightened public scrutiny.
- Monitor public opinion and media coverage, providing reports and advice to management on necessary adjustments to communication strategies.
Reporting
- Maintain records of stakeholder interactions, meetings, feedback, and communication activities for analysis and reporting.
- Monitor the effectiveness of stakeholder engagement efforts, using feedback, media analysis, or surveys to measure stakeholder satisfaction and adjust strategies as necessary.
- Draft reports to senior management on departmental activities including stakeholder engagement outcomes, highlighting key issues, feedback received, and recommendations for future action.
General
- Undertake other such duties commensurate with the role and as directed by the supervisor.
QUALIFICATIONS & EXPERIENCE
Qualifications
- Bachelor’s degree in Communications, Journalism, Public Relations, Marketing or a related field.
Experience
- Minimum five (5) years of experience in a communications role.
- Experience with social media platforms and digital content management.
Closing date: 01 November 2024