REPORTS TO: Head of Business Intelligence & CVM
OBJECTIVES OF THE JOB
• Develop and implement BTC’s customer lifecycle strategies to enhance retention and revenue.
• Lead execution of segmented campaigns aligned with product and marketing priorities.
• Analyze customer data to guide personalized engagement and value offerings.
• Oversee CVM systems and ensure optimal use of campaign management tools.
• Drive collaboration with sales, products, and technology teams to align CVM initiatives.
• Monitor KPIs such as churn, ARPU, and customer lifetime value to inform strategy.
QUALIFICATION
• Degree in Marketing, Business, Data Science, or related field.
EXPERIENCE
• Minimum 5 years in CVM, digital marketing, or customer analytics roles.
• Proven leadership experience and understanding of campaign automation tools.
LEGAL CERTIFICATION / PROFESSIONAL MEMBERSHIP
• Certification in CRM, digital marketing or data analytics will be an advantage.
• Membership with a marketing or analytics body preferred.
Kindly state the position that you are applying for as the subject. If you fit the bill, kindly send your application, latest CV and certified copies of certificates and Identity document (OMANG) to: recruitment@btc.bw
