REPORTS TO: Chief Marketing Officer
OBJECTIVES OF THE JOB
• Drive BTC’s digital transformation initiatives to enhance customer experience and operational efficiency.
• Analyze customer digital behavior and recommend enhancements to digital channels.
• Collaborate with IT and vendors to implement digital tools and platforms.
• Lead projects for automation, self-service, and omni-channel enablement.
• Promote digital culture across business units through training and advocacy.
• Track and report on KPIs for digital adoption and engagement
QUALIFICATION
• Degree in Business, Information Systems, Digital Marketing or related field.
EXPERIENCE
• At least 4 years in digital transformation, customer experience, or innovation roles.
• Experience with UX design, digital platforms and agile methodologies.
LEGAL CERTIFICATION / PROFESSIONAL MEMBERSHIP
• Certification in Digital Transformation or CX preferred.
• Membership in relevant digital or innovation bodies is advantageous
Kindly state the position that you are applying for as the subject. If you fit the bill, kindly send your application, latest CV and certified copies of certificates and Identity document (OMANG) to: recruitment@btc.bw
