Applications are invited from suitably qualified candidates for the position of PR, Communications & Marketing Manager.
Role Purpose
The role of the Public Relations, Communications and Marketing Manager is to effectively develop and implement a public relations, communications and marketing plan to achieve the function’s strategic goals. The role also exists to plan, control and execute the all brand enhancing initiatives, products / service development, product / service marketing initiatives and all marketing communication initiatives for Botswana Life and her subbrands (Botswana Life Fiduciary Services, Botswana Life Liferewards, Botswana Life Affluent, Botswana Life Retirement Annuity Fund).
Key Performance Areas
- Develops, create and implement comprehensive plans that effectively position the insurance company in the market and drive customer engagement.
- Oversees the maintenance of the company’s brand identity, ensuring consistency across all channels and communication materials.
- Manages relationships with media outlets, journalists, and influencers to generate positive coverage and build strong media relations.
- Oversees the creation of engaging content for various communication channels, including press releases, articles, social media posts, website content, and customer newsletters
- Develops the company’s social media pillars, ensuring relevant, valuable content is shared regularly to engage and grow the company’s online audience.
- Conducts market research to identify new trends, customer insights, and competitor activity. Utilize research findings to inform PR, communications, and marketing strategies.
- Plans and executes company events, such as conferences, seminars, and webinars, to enhance brand visibility and engage with target audiences.
Minimum Qualifications
- A Marketing/Public Relations Degree or other relevant degree such as, Journalism, English, Communications or Marketing with a PR concentration.
Experience
- 7 years post qualification experience in marketing and public relations field.
Skills and Competencies
- Results driven.
- Pro-activity
- Creativity and latitude
- People dynamics
- Advisory and advocacy
- Communication skills
Closing Date: 19 September 2024