Public Relations & Communications Specialist – BOTSWANA TRADE COMMISSION
VACANCY CIRCULAR NO. 1 OF 2025
The Botswana Trade Commission (BOTC) is a Parastatal under the Ministry of Trade and Entrepreneurship (MTE), established in 2013 through an act of Parliament pursuant to Article 14 of the SACU Agreement of 2002. The mandate of BOTC is to provide for an efficient and effective system for the administration and facilitation of international trade, to regulate the import and export of goods, to provide for the implementation of the SACU Agreement and to provide for matters incidental thereto. This is done with an aim to promote fair trade and industry competitiveness. The Commission wishes to attract Botswana Citizens who are results-oriented individuals and driven by a passion for excellence into the following position:
PUBLIC RELATIONS & COMMUNICATIONS SPECIALIST
Main Purpose of the Job
To design, implement, and manage communication and public relations strategies, policies, and programmes that promote the Commission’s image and visibility, protect its reputation, and enhance stakeholder engagement. The role ensures delivery of timely, consistent, and impactful communication aligned with the organisation’s mandate and corporate objectives.
Position Requirements
Qualifications
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing or related field.
Experience
• Minimum of seven (7) years of professional experience in communications, public relations, media relations or marketing, two (2) of which should have been in a supervisory position.
Professional Membership
• Membership of a recognised professional body will be an added advantage.
Key Job Responsibilities
• Develop, review, and implement PR and Communication strategies and frameworks.
• Ensure alignment of PR policies and strategies with organisational goals, government standards, and industry best practices.
• Draft, edit, and issue press releases, statements, and speeches.
• Build and maintain effective relationships with media houses and key stakeholders.
• Develop and maintain crisis communication plans.
• Coordinate timely responses to reputational risks and emerging issues.
• Manage the Commission’s website and social media platforms.
• Develop and implement content marketing and digital engagement strategies.
• Plan and deliver corporate events, exhibitions, and promotional campaigns.
• Produce newsletters, circulars, and CEO’s official communications.
• Conduct communication audits and perception surveys.
• Produce monthly and quarterly communication performance reports.
• Prepare and manage the PR and Communications budget.
Key Competencies and Skills
• Strategic thinking
• Integrity and Ethics
• Media relations
• Crisis management, analytical ability
• Social media proficiency and adaptability
• Analytical Thinking and Data Literacy
• Creativity and Innovation
• Event planning and public engagement
• Marketing
• Brand Management
• Project Management
• Teamwork and Collaboration
Please attach your updated resume (in PDF format) with three (3) traceable referees, cover letter, certified Omang and certified academic certificates. Applications with incomplete documentation or received after the closing date will not be considered.
Applications should be addressed to:
Chief Executive Officer
Botswana Trade Commission
Private Bag 3 AAD
Gaborone
Closing date: 17 October 2025 (2359hrs)
No hand-delivered applications will be accepted.
