REPORTS TO: Chief Marketing Officer
OBJECTIVES OF THE JOB
• Develop and lead BTC’s overall marketing strategy to drive brand equity, customer acquisition, and revenue growth.
• Direct integrated marketing campaigns across ATL, BTL, digital, and experiential platforms.
• Lead the research and insights agenda to inform product development, positioning, and go-to-market strategies.
• Manage the marketing budget and agency partnerships to ensure cost efficiency and campaign effectiveness.
• Drive cross-functional collaboration across the business to ensure marketing alignment with corporate priorities.
• Monitor and report on key performance indicators related to marketing activities and brand performance
QUALIFICATION
• Degree in Marketing, Communications, Business, or related field.
• A master’s degree in a related field will be an added advantage.
EXPERIENCE
• Minimum of 10 years’ experience in marketing and/or communications.
• At least 5 years at a senior leadership level overseeing teams and strategy execution.
• Experience working with senior management and leading organizational change initiatives.
LEGAL CERTIFICATION / PROFESSIONAL MEMBERSHIP
• Membership in a recognized Marketing or Business professional body will be an added advantage
Kindly state the position that you are applying for as the subject. If you fit the bill, kindly send your application, latest CV and certified copies of certificates and Identity document (OMANG) to: recruitment@btc.bw
